"Android is just Europe 'and more statements from interview Tim Cook - One More Thing

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Steve Jobs rarely talked to the press, and if he did, then it was merely to bring. a new Apple product to the man His successor does so very different. CEO Tim Cook regularly gives interviews in magazines, newspapers and on TV.

This week was the turn of the Wall Street Journal. The newspaper has published an extensive interview with Cook. It prompted him to Apple’s mysterious new product in 2014 will come out. Cook also explains where it is waiting for an iPhone with a larger screen and finally he sees Europe as a metaphor for Android …

Existing and new classes of 2014
First, Cook recalled earlier statements in which he suggested that Apple with a new innovative product will come in 2014. Then he responds by first taking the innovations of 2013: Touch ID, two new iPhones, retina iPad mini, iPad and iTunes Radio Air

.

According to Cook, Apple has innovated so much in 2013, but can be even more done. There will, therefore, in addition to innovations in existing categories, a new category of products come out, at least, according to Cook no reasonable person would say that they do not belong to a new category.

[W] e’re going to stick with our knitting with only doing a few things and doing them great. There will be new categories and we’re working on some great stuff. We’re not ready to talk about it. We’re really working on some really great stuff. I think no one reasonable would say they’re not a new category.

Cook adds that should not be that the Mac is no longer important to Apple. thought with all the innovations in iOS and other novelties of 2014 There are immense amounts of money spent on talent and developing new Mac products. The fact that fewer and fewer people are buying (Windows) PCs, he does not see as a harbinger of contraction for the Mac, but as an opportunity to go to the Mac camp to lure people.

A lot of people are throwing in the towel right now on the PC. We’re still spending an enormous amount on really great talent and people on the Macs of the future. And we have some really cool things coming out there. Because we believe as people walk away from the PC, it becomes clear That the Mac is what you want if you want a PC.

Great iPhones coming as it can
Then there was the question of the screen size of the iPhone. While Samsung, HTC and other smartphone makers come up with more and larger models Apple has the iPhone screen only once made a little bit bigger. Opposite the WSJ Cook no longer say that it is not a good idea. According to him, the technology is just not ready.

If Apple wants to come out with a larger model iPhone screen must be have the same quality as the current iPhones and also have a high pixel density so that it can be. still called a retina display According to Cook is a display a window to the software “phones and it is therefore important to make all the components of such a screen is perfect before it can be.

plugged into a phone

What we’ve said is That until the technology is ready, we do not want to cross that line. That does not say we’ll never do it. We want to give our customers what’s right in all respects – not just the size but in the resolution, in the clarity, in the contrast, in the reliability. There are many different parameters to measure a display and we care about All Those, Because we know that’s the window to the software.

Android and Europe
Finally, the newspaper asked whether iOS ultimately the worst will dig and a niche player, like the Mac, this was after Windows came out. Obviously thinks not cook and to be honest, as a former CEO of Compaq, he should know. According to Cook won the Windows on the Mac because there was a lot more software to get. IOS is still the most quality apps available. When specifically looking at applications for tablets is the difference between Android and iOS even bigger.

addition, Cook sees a problem with Android, which he uses a geographic metaphor. Android should be seen as Europe: actually no more than a collection of countries. For Americans, there was once called Europe given, but otherwise the approximation countries little to do with each other same looks Cook happening with Android: it’s called the same everywhere, but looks at each device different and also not working uniform. Just as few Europeans call themselves Europeans, not all Android users will be aware of the operating system on their phone, tablet, ereader or Smart TV.

Android is like Europe. Europe was a Name that somebody came up with for Americans who did not understand That Europe was a lot of countries that were not like U.S. states. They were very different. Android is many things. How many people who use a Kindle not know that they’re using Android?

addition to these issues Tim Cook was speaking also on Apple’s market value, shareholders and the cautious acquisition policy. The entire interview can be read back online.