Android has grown strongly in 2013 as a platform for mobile ads.
After months of neck-and-neck race is over starched what iOS Android ad traffic on the mobile phone is concerned, according to a report from Opera MediaWorks. 35.85 percent of the mobile ad traffic went through Android, Apple’s iOS accounted for 28.72 percent.
on all mobile devices iOS continues with 43.39 percent or the largest mobile advertising platform. Apple has due to its strong position in the tablet market: 10.59 percent of traffic went through the iPad
.
deliver ads on iOS more than Android iOS takes 55.7 percent of mobile ad revenue for its rekering, compared to 31.73 percent for Android
.
The growth of Android as an advertising will continue this year, expects Opera MediaWorks. Because Apple’s strong grip on the tablet market, it is unlikely that Android will dominate in terms of advertising revenue.
most traffic and revenue comes from music and entertainment services, as it did in previous quarters of 2013.
: NU.nl / Thomas Moerman
Image: Thinkstock
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