iPhone loses market share in Europe to Android - Elsevier

by Elmar Rekers Jun 26, 2013

iPhone is bought less – Photo: Reuters

Apple’s iPhone in Western Europe have increasingly lose market share to rival Android. According to figures from research firm IDC for the first quarter of 2013. In addition, Apple also sees the iPhone sales decline.

Had Apple in the first quarter of 2012, a market share of 25 percent in Western Europe, a year later, according to IDC here yet 20 percent of it. Android sees his dominance only grow from 55 percent in the first quarter of 2012, to 69 percent in the first three months of this year.

Crisis

The researchers say

seen in Western Europe a clear trend: “The majority of our countries, while further eroding the economy, a stagnation of smartphone sales.” According to IDC, this is because consumers simply can spend on expensive smartphones, which Apple seems to be having.

the biggest consequences less money

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Thus the sale of iPhones dropped in the first quarter to 6.2 million units, where there were in the winter of 2012 another 7 million units over the counter. Android saw sales been significant rise from 15 to almost 22 million units. Presumably because of the cheaper Android handsets, where many consumers opt in times of crisis. This also seems to benefit from Windows Phone, it saw sales rise to 1.1 to 1.9 million sets.

IDC relies on this analysis to the quarterly figures that manufacturers have announced. recent months Which countries, however, the researchers exactly mean Western Europe is not clear.

from the report