"No marketing deal '; Google calls latest Android Kitkat - Volkskrant

By: Joost de Vries – 09/03/13, 20:30

© Nestlé. The Android logo made of KitKat chocolate.

Google has teamed beaten with candy producer Nestle. The latest version of the Android mobile operating system called Kitkat, to the chocolate bar. Earlier versions of Android were already sweetened names like Cupcake and Jelly Bean, but it was a different brand name associated with the program. Previously Nestlé Netherlands confirmed the news today.

alphabetical order received earlier versions of Android assigned names of delicacies. Earlier it was the last version called Key Lime Pie suggested, but ultimately opted for Kitkat. According to Google, there was no question of a marketing deal, but the name was chosen by the team at Google. “This is not a deal for money,” said John Ling Bearing Android global partnerships at the BBC. “We wanted to do something fun and unexpected.”

Predecessors of Android KitKat were named Cupcake, Donut, Eclair, Froyo (frozen yogurt), Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Lower Ling explained to the BBC that the team finally renounced Key Lime Pie because too few people would know. Taste the cake ‘One of the snacks that we keep in the refrigerator for the evenings Kitkat. Someone said: why do not we call the next version Kitkat? Then contact was made with Nestlé and a day later was the deal around.

Connecting two brands brings risks with it. Poor performance from one brand blasting off to another brand. But like the two companies would like to take that risk. “You can be ten times for a walk around the pool and you wonder if the water is hot or cold, or you can say: let’s jump,” said Patrice Bula, chief marketing officer of Nestlé, told the BBC. “If you try a new way of profiling always take more risk than if you opt for the known way. ‘

In order to promote cooperation Nestle produced in secret in recent months over 50 million Kitkat in special packaging bearing the Android logo. Within Google the name was kept secret until the last and the decision was only within a small team of staff known.

On Twitter questions many online whether they are respected. Fool Journalist Arnoud Wokke technology website Tweakers believes that they are ‘crazy’. At Google A spokeswoman for Nestle argues that there is certainly not a joke. The Kitkats with action pack s will be placed, “as soon as possible ‘in the Dutch shelves let them know. The Captive made video below to mark the collaboration.

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