Christmas shopping on mobile devices: iOS beats Android by factor 5 - iphoneclub.nl

Friday, December 27, 2013 (10:16) | Gonny van der Zwaag

Android may have won on iOS devices sold in numbers, but the practical use is the Android owners are still very behind. That proved again during the Christmas shopping period. IBM analyzed data from 800 retailers in the United States and comes with quite shocking: it was sold five times as many as on Android devices using iOS devices. While 23% of all sales via an iPhone or iPad were done, were Android smartphones and tablets accounted for only 4.6%.

average gave iOS users are also twice as much as their Android counterparts. In iOS, the average amount of $ 93.94 per order, at Android was $ 48.10. Also in the field of web traffic (ie without looking at purchases) iOS was first with 32.6% of the total visits to online shops, while Android was good for 14.8%.

Yet

Android in the U.S. has a market share of 51.8%, while iOS remains stabbing. 40.6% The figures also show that mobile picking out Christmas presents now is the most natural thing in the world. To online stores (48%) via a mobile device this year found nearly half of the web traffic site, an increase of 28.3% over last year, IBM says. When it comes to ordering, people do prefer a tablet (19.4% of total sales) than a smartphone (9.3%). Tablets on the order amount was also slightly higher ($ 95.61) than a smartphone ($ 85.11). IBM concludes smartphones are used to tablets you used to actually buy

orient.

All in all, the figures give a clear view on how the behavior of users is still very different. But unfortunately you can no statement read: iOS owners use their devices more active simply because they are more comfortable to use? Or are iOS users just started earlier with smartphones and tablets, and therefore they run some more at the forefront of trying new things?