Summary: Android last quarter was the most popular mobile operating system but it looks like that Windows Phone also what ashore begins to get
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According to U.S. research firm Kantar Worldpanel Android was the best-selling mobile operating system in the first quarter of 2013.
Google’s mobile platform accounted for approximately 49.3% of the cake. Apple follows closely with a market share of 43.7% for iOS.
Analysts note that the market share of iOS this quarter is slightly decreased. Perhaps this is due to the rumors that a new iOS device on the market will come in the next months.
Kantar analysts also point to the growth of Windows Phone. Microsoft has ‘only’ 5.6% market share in sales of smartphones, but it is notable that the proportion continues to grow constantly. Windows Phone gaining 1.9% over the same period last year.
“The power of Windows is that consumers who buy a smartphone for the first time can win. Around 52% of people who bought a Windows Phone last year, had previously an ordinary mobile phone. The majority of new iOS and Android users had previously been called a smartphone. Since half of the U.S. population has a mobile phone just yet have, we expect that Windows Phone will still get “more market share in the coming year, says Kantar analyst Mary-Ann Parlato.
Analysts also point to the growing interest for Windows Phone in Europe. The success is mainly due to the support of harwarefabrikanten like Nokia.
About Evi Maquoi
Evi Maquoi already from childhood interested in anything that has buttons. Previously she was hooked on her Nintendo 8-bit game console, today she can not live without her iPhone. As computer and gadget freak she follows all the technology closely.
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