Ads are inextricably connected to the Internet and devices associated with it. But how successful are they really, or to what extent an advertiser earns back its investment by placing an ad? This appears rather to depend on the device on which the ad is shown.
Nani Goose, one of the largest buyers of advertising space on Facebook has examined how lucrative placing ads for large retail organizations. A distinction is made between revenue per click on an ad and return on investment. In both cases, ads appear on Facebook that are viewed via iOS than Android to render much better. Indeed, according to research your loss as an advertiser only money on Android, iOS while earning money.
The study examined data from January to September 2013. It shows that a retailer 94 cents earned with every “click” on an ad that took place via iOS. Android-clicks that was only 15 cents. It is however not take into account the cost of an advertisement. Who are taken into account, an advertiser gets 162% more revenue from iOS ads than they have cost. This costs while Android ads 10% more than they produce.
Revenue per click and overall efficiency for Android and iOS
The results of the study were as Nani Goose so controversial that the company initially hesitated to publish them. Ultimately still chose publication because the figures were simply too shocking to withhold said Dan Battles of the company.
The conclusion that can be drawn from this study is that advertising on Android just cost money and iOS generates money. More striking is that Facebook holds almost the same prices for ads on both platforms. Per thousand hits a Facebook ad costs $ 4.87 to $ 4.99 on Android and iOS. One click takes advertisers or more on iOS; 40 cents versus 18 cents on Android. Anyway, with the figures of Nani Goose in hand you know that can be a good investment … but if you choose the right platform.
Advertising Costs on Facebook per 1000 views and per click
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