Analysis – Google shows its muscles with Android One of the competition. The company not only wants a global market leader, but also keep all matters into my own hands. Also, in the emerging countries.
The debut of the Android One platform in India draws a significant moment in the global struggle for smartphone user. One Android is Google’s ultimate attempt to work with (local) hardware manufacturers to sell in emerging markets. Inexpensive smartphones A very lucrative market known as ‘the next billion’
cheap with quality
.
Google taking the reins in your hands, something that has long happened in the upper segment the Nexus platform. The company provides manufacturers with Android One of the required hardware specifications, costly software development and the latest Android version KitKat, including automatic updates.
In exchange partners may be relatively inexpensive, but also high-quality smart phones in the price range of sales still below 100 euros. The hardware makers and providers can install their own interface or peel, but Google Play apps preinstall choice
Google is important for its own Android version -., So that the Google Play Store- the standard. First, in countries such as India, Indonesia and the Philippines, and then also in Africa and South America. Each of extremely lucrative growth markets, where many users are winning. The first Android One smartphone released by partner Spice in India, after China, the largest market for mobile phones in the world.
Local partners
Google wants to work with Android One with local partners like the smaller chip makers and lesser-known smartphone manufacturers. This divides the possible blow to the direct competition. The big boys, think of Samsung, Huawei and ZTE, will not be happy if Android One strike and Google shows the world what is possible on the smartphone area for so little money.
“High-quality, affordable smartphones, “as Google CEO Sundar Pichai calls them. Google unveiled the Android platform already One developer conference Google I / O in June and brings the first devices on the market this fall.
For example, with a 4.5 inch partner Micromax device built with a 1.3GHz quad-core processor from MediaTek, 1GB of RAM, 4GB of storage, 5 megapixel camera and screen resolution of 480 by 854 pixels. Price? Converted 89 euros. The slightly smaller Sparkle V Karbon has almost the same specifications and costs 81 euros converted.
Android clones fight
Google’s Android One to compete with Microsoft with Nokia X , Lumia and Asha line and Mozilla Firefox OS. But more importantly, with cloned Android versions without any Google services or control. Because namely that category, which only uses the source code of Android, is growing rapidly, especially in Asia.
The trick with Android One is to continue to manufacturers and customers attractive. It seems clear that Android One there in the first group passes with flying colors. Were allowed to happen, the customer is Google one step closer to world domination
On the slick introductory movie will not lie:.
No comments:
Post a Comment