In 2014, introduced Google’s Android One project to the quality of budgettoestellen to boost. According to rumors, the company wants to with the launch of the first Android One device in the United States there Android as a brand to give a boost to.
Android One in emerging markets
Android is by far the platform for budgettoestellen and that has a positive effect on the reputation, but a negative effect on the reputation of the brand. Thus, the performance of Android on budgettoestellen by consumers compared with much more expensive devices which run on iOS. In addition, there is a lot of criticism on the update policy: many budgettoestellen never get an update to a major new Android version.
With Android One wanted to Google what that negative reputation, and then especially in emerging markets. For many people in these countries who for the first time a smartphone will experiences with these devices, leading to future purchase decisions. By in Android One a somewhat standardized platform to offer smart phones that make use of approved parts and with software coming directly from Google, try the company this first experience to improve.
Android One devices from different manufacturers are on sale in Pakistan, India, Bangladesh, Nepal, Indonesia, the Philippines, Sri Lanka, Myanmar, Nigeria, Egypt, Ghana, Ivory coast, Morocco, Kenya, Cameroon and Uganda.
Android One in Europe and the United States
Google wants that experience now for users in non-developing countries will improve. In the Netherlands and Belgium are all Android One phones in General Mobile, but that is more or less without the direct support of Google. The Information now reports that Google plans to make Android One as a budget brand ssl to launch in the United States. The company manufacturers equipped with marketing resources are allocated to devices on the man.
It is intended that these new Android One devices directly through Google updates be provided and that the equipment is the first two years after the release updates to new Android versions, similar to Nexus devices. The first Android One device for the Us market would be between 200 and 300 dollars should cost approximately 190-280 euro.
Google would different manufacturers approached for ‘western’ Android One devices, but which companies gehapt, is not known. We know in any case that Google is a good link with General Mobile: a Android One device from the Turkish manufacturer, received as the only non-Nexus device a preview version of Android 7.1.1 Nougat.
Announcement
It is still not clear when an announcement of the first Android One device would have to follow. The unit would be ‘mid-year’ should be available. Google has not yet let you know when its annual developer conference itself Google I/O in 2017 will take place, but this seems like a good stage to Android One again under the spotlight.
Source: The Information
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