Android dominates, but smartphone makers deserve no redheaded penny to – z24

Photos Karlis Dambrans, Flickr

Android is by far the most popular operating system among makers of smartphones But. that angle is not earned big money: Apple’s iOS strokes with that honor

At first glance, the figures are overwhelming. According to figures where market analyst IDC Tuesday came with Android had a whopping 81.5 percent of the smartphone market in the hands of Apple’s operating system, iOS, there came far behind: only 14.8 percent of Windows Phone did not go beyond 2.7 percent

But that also translates into significant operational profit..? Well, no.

11 percent of the profits

Two days after IDC, another large market researcher Strategy Analytics, with an estimate of the gains that were made in the smartphone industry in 2014. What? Manufacturers of Android phones took only 11 percent of global profits in the fourth quarter on their behalf. In total, the sector accounted for $ 21.2 billion in the fourth quarter of 2014

So little Android makers never deserved:. In the same period in 2013 they won almost 30 percent within. This list is indeed iOS captain: 88.7 percent of the profits went to Apple. In 2013, that figure was 71 percent.

Samsung pressurized

Apple’s strategy of prestigious products and low cost is very successful. Actually, only Samsung managed to turn a profit on Android phone. But the gains are at Samsung under pressure. The company has suffered from a strong won and throat competition in China and Europe.

Sony, which also makes Android phones last year was still forced to write down heavily on the mobile branch, which is the expected net loss chased down. In the Chinese market do local producers as Xiaomi, Huawei and Lenovo fine. But their cheap models are such low margins, they make no revolutionary gains. It is the demand for cheap smartphones pushing the Android market share.

The question is what 2015 will bring. “Now with Apple iPhones with large screens has come, there are few more new opportunities for the company,” said IDC analyst Ramon Llamas. “Meanwhile, the growth of Samsung flattened in 2014, making Android smaller producers must rely on to increase sales.”