Thanks to the increased iPhone 6 6 Plus and the average selling price of the iPhone. Figures show once again how great the difference between iPhone and Android is. While the average selling price of an iPhone rose to $ 687 give Android users a lot less money. The average price of an Android device dropped to $ 254. That is a difference of a factor of 2.7
higher selling price of the iPhone is primarily due to the iPhone 6 Plus and the devices with higher storage capacity. Although as a user you can still buy a basic model for the old price, many people seem to be opting for the more expensive models. The average selling price of the iPhone thereby increased, as you can see in the accompanying graph. The figures apply to smartphones that are purchased without a subscription.
Android $ 100 less
Last year, the average selling price of an Android device dropped by more than 100 dollars. This decline is also reflected in the major manufacturer of Android devices. Samsung saw its profit last quarter with 64.2 percent. That was mainly because sales of the more expensive Galaxy handsets decreased. Another factor is the rise of budget brands in China, such as Xiaomi and Huawei. The average selling price of a Xiaomi device is already a couple of quarters just above $ 200, as the graph shows.
Apple was just a remarkable increase visible. In the second quarter, the average selling price was still under $ 600, but with the advent of the iPhone 6 and 6 Plus increased the price by a few bucks. It seems that in the smartphone market, the entire middle is lost, as in many other industries besides
Microsoft:. Double loser
However, the absolute loser is not Samsung, but Microsoft. Which must be satisfied with just selling an average of $ 45. It also, incidentally count non-smart Lumia’s it. You’d think the devices have to go like hot cakes over the counter with such a low price. But that’s not the case when it comes to market share, Microsoft has no role. In 2008, Steve Ballmer still predicted that it would be completed within 5 years with the iPhone. Meanwhile, it seems, rather, that it is completed within 5 years Microsoft devices.
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