Because” only the best James Bond uses. ” Shots fired!
The makers of the new James Bond movie are not averse to a bit of product placement. Bond himself appears on the scene in an exclusive Aston Martin DB10, while the antagonist is trying to escape in a Jaguar C-X75. But in the meantime just eyeing an Android phone and the phone brand to image that went director Sam Mendes and leading actor Daniel Craig a little too far.
$ 50 million from Samsung From
leaked e-mails (you know, the notorious Sony hack) shows that Sony has offered up to $ 18 million for a little product placement, and Samsung even $ 50 million would put on the table to get phones with their logo displayed. But they were stopped by the artistic integrity of Mendes.
James Bond uses only the best
In an e-mail writes Andrew Gumpert, chief executive at Columbia Pictures, the secret agent 007, only the best used, and in their eyes, Sony is not:
“BEYOND the $ $ factor, there is, As you may know, a CREATIVE factor whereby Sam and Daniel do not like the Sony phone for the film (the thinking, subjectively / Objectively Is that James Bond only uses the best, “and in Their minds, the Sony phone is not the ‘best’). ‘
Ironically, since the film is distributed by Columbia Pictures, which in turn is part of Sony Pictures Entertainment.
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