In the same period the proportion of iOS fell in the EU5 from 20.2 percent to 18.9 percent. Windows and mobile platform still seems to make no impression. Year on year market share fell by five percentage points, to come out at 4.9 percent. In the switch market, we see that 6.6 percent of all new Android customers coming from Windows, from 3.3 percent that comes from iOS. In addition, 2.6 percent of people who switched to iOS from Windows.
All this can be read in a study by Kantar Worldpanel. Windows Switchers to Android in particular benefit from a better user experience, with a greater variety of makes and models in various price ranges.
In Italy and France, for a time the strongest markets for Windows Phone, nearly 10 percent of Windows Mobile users switched to Android in the first three months of 2016. They mainly switched to brands such as Huawei , Wiko and Asus, which provide midrange devices with good value for money. In England, by contrast, the growth in Android is still dominated by Samsung, with devices such as the J5 and the A5
source:. Telecompaper
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