It is not about devices from one or two Android manufacturers, but “different brands and ecosystems, varying from region to region,” says market researcher Kantar .
Kantar measuring the market shares of mobile operating systems in Europe using the EU5: Great Britain, Germany, France, Italy and Spain
in these countries, the market share of Android grew in the first quarter of this year. 7.1 percentage points to 75.6 percent. It involves devices sold percentages.
In the US grew the share of Android at 65.5 percent, up 7.3 percentage points. In China, growth was 6 percentage points to a market share of over 77 percent.
iOS shrinks
That growth was at the expense of iOS and especially Windows Phone. The market share of iOS decreased in the first quarter from 20.2 to 18.9 percent in the EU5. In the US, according to Kantar fell from 39.1 to 31.1 percent.
The share of Windows shrank by 5 percentage points to a share of 4.9 percent of smartphone sales in Europe.
of the new Android users got 6.6 percent of Windows Phone, versus 3.3 percent of iOS. The new iOS users got 2.6 percent of Windows.
In the strongest European Windows Phone markets, France and Italy, got nearly 10 percent of users to Android. They mainly chose middle class phones from brands such as Huawei, Wiko and Asus.
Galaxy S7 and iPhone SE
In the US, due to the growth of Android to increasing sales of Samsung, Motorola and LG. The Galaxy S7 came at the end of the first quarter, but is still the fifth best-selling phone in the US.
Kantar expects the success of the Galaxy S7 Android Market may change further. Apple iPhone SE, according to market researcher especially important in China. There scored the most successful player often middle-class phones
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