Some American journalists have the figures of the smartphone manufacturers once subjected to further analysis and draw the conclusion that it is done with Android at the top of the market. Now we already know that besides Samsung (and Apple of course) no other manufacturer is spending a penny earned its smartphones, but clearly is that the pain is mainly suffered from the top of the market
Android suppliers like advertise with their top models, but that does not get lost on the cobblestones. Journalist Charles Arthur dived once behind those numbers and put some alarming facts straight.
The real reasons for the misery
On the basis of his digging, ZDNet has Android problems in the expensive segment of the smartphone market once put on a list. They are the following:
- Everyone wants Apple and create an iPhone imitation.
- The very features that are very popular, such as a replaceable battery and a microSD slot, have been removed for more expensive internal storage.
- Cheaper Android models often do already.
- You can not see the difference between the top models from different manufacturers .
- The Android-top models are simply too expensive.
- The market is crowded, each manufacturer comes with many models in the hope that one catches it.
- Consumers see Android not as special as before.
ZDNet compares the situation in the smartphone market with that of the PC market in the last 20 years: no innovation, no differentiation and hardware in the lower and middle though the vast majority of the public is good enough. For those finding something to say. Ultimately it was rapidly error in the PC market because by that lack of innovation only be appreciated’ll compete. The razor-thin margins caused by these problems cost many manufacturers finally the neck.
Samsung and Apple, that’s the future
will eventually then in the smartphone market remain two premium brands, Samsung and Apple, which Samsung also still continues to bring models to a lower price range, and Apple gets with stagnant demand, because the lack makes to true innovation that people now continue with the models that they already have.
bottom of the market is served by Chinese prize fighters, local brands and white marks. That means bad news for HTC, LG and Sony, so much loss on their current business model that is soon to be made tougher choices.
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