Apple’s market share is growing in Europe, Android dropping – iculture

Apple sees through the iPhone 6 and 6 Plus still increase market share . New figures from Kantar Worldpanel shows that growth is in Europe, China and the US Moetne we have a battle to keep the arm: Kantar look in Europe only to smartphone usage in the five largest countries: Germany, France, Italy, Spain and the United Kingdom. Especially in the southern countries but also in Germany is the popularity of the iPhone behind countries such as the Netherlands. But it gives an idea of ​​how the mar ket develops in general. The new iPhones accounted for 47.4 percent of the new smartphones sold in the US, an increase of 4.3 percentage points compared to the same period in 2013. Three months after another iPhone 6, the best-selling phone in the US

In the UK the new iPhones went like hot cakes. The iPhone accounted for 42.5 percent of the appliances sold by the British. That is an increase of 12.2 percentage points compared to the previous year. The growth was mainly at the expense of Android. In other European countries where Kantar performing measurements (Germany, France, Italy and Spain) remained Android is the most widely used mobile operating system (69.9%), but it dropped slightly. In the UK was to see the biggest decline in Android devices, namely 6,7 percentage points. In China, Apple is now a market share of 18.1 percent. The largest provider China Mobile, which sells 63 percent of iPhone s in the country. The measurements were related to the month of November 2014, the latest figures Kantar has to offer.