Loses more iPhones Android for the first time share – z24

Apple iPhones larger marketed, and that means more market share at the expense of Android.

This can be deduced from market research Office Kantar that Wednesday was published. In the three months to December grew market share of Apple’s operating system iOS.

“Android continues to dominate the world, but its share in most European and American market failed, “Kantar. says” That’s the first time since September 2013. “

In Britain, France, Germany, Spain and Italy Android had a share of nearly 70 percent, 3 percent less than the same period last year. Apple climbed 17.5 percent to 23.8 percent

Transfer Percentage stable

Gift Month December are not yet included in the figures, so Apple would ever catch up to higher risks. According to Kantar, the increase in the market share of Apple to allow namely due to the success of the larger iPhones.

The percentage of customers who switch from Android to iOS remained stable at 18 percent. In China, Apple was hardly on the rise: the local smartphone maker Xiaomi, the largest in China, uses Android. Samsung lost even more ground in Europe and the US Anyway in 2014 was a tough year for the South Korean smartphone manufacturer. Motorola then won back ground by the refreshment of the Moto X and Moto G.

Traditional phone is scarce

Meanwhile, 58 percent of mobile phone users in the US and 65 percent in the European countries mentioned smartphones.

Owners of a traditional phone that next year a new want to buy, could forced sometimes to switch to a smartphone because sellers their offerings towards smartphones shift, expected Kantar