A new study shows that Android but holds less than 97% of the third largest smartphone market in the world. Apple settled after China hopes India, but also lose there rap field.
China
China is the largest smartphone market, so companies like Samsung and Apple do anything to the Chinese to appeal to consumers. However, that appears to be very difficult, especially now that local Chinese enterprises in recent years as Xiaomi and Oppo high-end handsets at very low prices to its start bidding. This has the result that Samsung, for example, knocked in one year to the throne as the largest smartphone manufacturer in China, and then descend to the fifth. It is no longer a big risk to take a cheaper Chinese smartphone, for example, especially now that Xiaomi is targeting the West. Therefore, for example, Apple is going to focus on India, a rapidly growing market after China and the US the largest market in the world
India
Unfortunately, it is very difficult to be Apple to bring iPhone’s to the man in the relatively poor country. First, the US company was to stick with the Indian government, only to run into the problem that the average Indian consumer has no money for the very expensive smartphones. The effect of that we see reflected in a report by the research firm Strategy Analytics. One thing is clear: Google’s Android dominates in India
Android dominates
According to the research there during the second quarter of this year 30.7 million smartphones shipped in India.. Authorities said that as many as 29.8 million run on Google’s Android, which equates to 97%. In America takes over 80% of all smartphones on Android. Apple has thus difficult in the poor country, and even losing ground. In the same period last year, Apple had in fact 10% owned by the Indian market.
High prices
The biggest problem Apple is that their flagships are simply too expensive for the average Indian consumer. In a market where you can buy a good mid-ranger hundred euro is difficult to justify the very high price of the iPhone’s. Apple has released the iPhone 6s, but without success. The company lowered its prices in December but the expected result did not come. The cheaper iPhone SE could make no impression. Apple is trying to solve the problem by offering gerefurbishte iPhone in the country, but the Indian government maintains those attempts at
Source:. Strategy Analytics
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