So important is therefore to ‘one voice’.
It’s all in the details . As it again appears with an American data geek . He took all his tools from his coffin monitoring to gauge whether each heavily on floating tweet on @realDonaldTrump would be The Donald himself – for Android – and the more moderate tweets of his campaign – for iPhone. A good reason to get back here to realize how relevant it is to use ‘one voice’ and to pay attention to device usage. A summary of David Robinsons story Mashable.com.
Rivals
The tweet @realDonaldTrump with congratulations for the Olympic team came from ‘his’ iPhone . Abusive tweets about rivals usually come an Android. Who puts what? One thing we know already, and that is that Trump tweet with a Samsung Galaxy.
Retweet Style
The first related analyzes meta checks , by looking at the time of the tweet, retweet the style and the use of images and links. Therefore, a clear difference was seen between the iPhone and Android, and could be made comparisons textual level. The most used words in the tweets on the Twitter channel of Trump were:
Een Comparison of these most common words and their use on the Android versus iPhone:
Tien sentiments
The differences discovered Robinson, he compared with the NRC Word Emotion Association lexicon, the words associate with ten sentiments: positive, negative, anger, anticipation, disgust, fear, joy, sadness, surprise and confidence.
De Results:
These are the words that led to this sentiment difference, divided by category:
Bozige choice of words
All in all an interesting approach. In this case, it seems strongly to show that the Android and iPhone tweets from several people, posted at different times, with different use of hashtags, links, retweets, image, advertisements – and above all emphatic difference (negative, bozige) choice of words.
disgust
Android tweets uses 40 to 80 percent more words related to disgust, sadness, fear, anger and other ‘negative’ feelings than the iPhone account. And with reasonable certainty in due course could use in the Oval Office the Android of the man who kind words. I look forward to his State of the Union
The original text with dates and details can be found here
Sjoerd van Sprang, senior communications & amp..; PR consultant at Coebergh Communications & amp; PR
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